PCHi Hangzhou – more than just a trade fair

Together with our local sales partner, Mr. Wu, and his team, we were able to present ourselves on a stand that was not only aesthetically pleasing, but also impressed above all with the quality of its content and preparation. What particularly impressed me was the way in which the team understood and communicated our products and translated them into concrete applications.

Formulations in which our ferments were specifically used were developed in advance. These products were not just "showcases", but sophisticated demonstrators that made the potential of our technology tangible. Complemented by the buckwheat sachets I brought along, a coherent overall picture was created that met with an exceptionally high level of interest among the visitors.

But what really made this trade fair appearance special was the attitude of the team on site. The professionalism, the clarity in communication and, above all, the identification with the products and with woresan were at a level that I have rarely experienced. It was palpable that they weren't just selling - they were understanding, translating and convincing.

In addition to the professional level, my first visit to China was also a great personal enrichment. The hospitality, the cultural insights and the culinary experiences made this visit something special. I would like to take this opportunity to thank Mr. Wu and his entire team.

One thing in particular made a lasting impression on me: the deep understanding of fermentation. Although it is well known that fermentative processes are deeply rooted in many Asian cultures, I was surprised by the level of understanding, the openness to new approaches and the interest in technological details. The discussions were not superficial, but characterized by genuine interest, sound prior knowledge and a remarkable speed in grasping complex relationships.

The great interest - not only from China, but from the entire Southeast Asian region - clearly exceeded our expectations. In view of this, we have already planned a much larger stand for next year. It is clear to me that this market is not only relevant, but also trendsetting in many respects.

For me, PCHI was an impressive example of how differently sales can be thought of and lived - and the potential that arises when cultural understanding, professional depth and genuine enthusiasm come together.

Marco Wolf, COO

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