Now in China, because of the rapid and effective control measures of Corona pandemic the life, work and business activities in the country have returned to normal. The economic recovery has also led to the continued expansion of the beauty and personal care market in China.
As the exclusive industry platform for the cosmetic ingredients section, the three-day 12th International Cosmetic Personal & Homecare Ingredients (PCHi) exhibition came to a successful conclusion on 26.3.2021 at Shenzhen Convention & Exhibition Center.
To cope with the pandemic the organizers carry out effective prevention measures as following:
- All exhibitors/visitors had to strictly implement measures such as real-name registration and advance reservation, and all personnel were only allowed to enter the exhibition by presenting the Shenzhen Public Security Code – Health Green Code.
- The exhibition site was equipped with body temperature monitoring.
- It was mandatory to wearing masks throughout the exhibition hall, keeping distance, and avoiding gathering when queuing and viewing the exhibition.
- Coordinated with the venue to clean and disinfect the public areas, ventilation and temperature measurement, and set up medical service points.
Through the efforts of the organizers and the full recipe of the participants, the whole PCHi was conducted smoothly and orderly.
As an annual event for cosmetic ingredients, the PCHi industry conference was led by innovation and technology, foreseeing the market trends of the industry throughout the year and taking the lead in delivering cutting-edge trade, market, regulatory and technical information, which has been widely followed by the industry at home and abroad.
In recent years, the development trend of sustainability, green, environmental protection and nature is gaining momentum, and “Clean Beauty”, green sustainability and natural beauty have also become popular trends in the beauty market in recent years.
Therefore, the theme of PCHi 2021 is “Net Clean-Created by Nature”.
A beautiful reunion after two years
The conference was a combination of main forum and sub-forum, covering a series of topics of industry-wide concern, aiming to respond to the industry’s learning needs for attending professional exhibitions.
Through the entire conference more than 100 industry experts, more than 200 exciting reports and activities, as well as more than 20 countries and regions more than 600 enterprises of the wonderful product exhibition, so that participants could better grasp the cutting-edge market trends, product formulation technology, policies and regulations, etc.
Owen Trading exhibited in both the main and session rooms, and in order to meet the theme of this year’s PCHi “Net Clean-Created by Nature”, the organic fermentation raw material WORESANA® from woresan, Germany, was present.
WORESANA® is a lactic acid ferment of rye, and its product characteristics perfectly fit the theme of “Net Clean-Created by Nature” and the concept of “micro-ecological skin care”, so it attracted a lot of inquiries from the attendees.
The following words are the main points of interest for the participants of WORESANA®.
- Place of origin
- Organic
- Fermentation
- How it works to regulate the micro-ecological balance of the skin.
- The real effects
- Recommended dosage
- ……
The 2021 PCHi exhibition has come to a successful end, but there is still a long way to go. woresan, together with its partner Owen Trading, will continue to adhere to the attitude of “truthfulness and scientific rigor” to promote professional organic fermentation products in the Chinese market and add glory to the beauty business of China.