Due to the corona pandemic most of this year’s trade fair events were cancelled. This increased the structural changes to Internet-based trade fair events. We participated in this years in-cosmetics virtual that took place from the 6th till 8th October 2020. A fully new experience that opened a completely new way of convention for our company. A different type of fair in terms of interactions but in its own way surprisingly effective and efficient.
During the three days woresan had dozens of well targeted communications with manufacturers and distributors from around the world. The opportunity of better prepared meetings compensates the absence of spontaneous ones. Further it seems that within such an online convention the products are getting more decisive than large exhibition stands. Somehow a new competitive situation which was certainly not a disadvantage.
What stayed the same was the increasing interest in fermented ingredients. Furthermore, the increasing basic understanding of fermentation, its benefits and the demand for sustainable ingredients. Also, that the degree of brand awareness for WORESANA® ingredients has greatly increased.
We would like to thank all meeting partners for the nice hours of interesting conversations. Even tough we hope to meet you all in personal soon, I guess we are in agreement that until then this type of convention are a good replacement. Thanks to the in-cosmetic team as well.